> ## Documentation Index
> Fetch the complete documentation index at: https://agenticadvertisingorg-feature-feedback.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Intellectual property

> AdCP certification intellectual property policy: ownership and usage rights for curriculum materials, assessments, and learner-created content.

# Intellectual property

**Adopted:** March 2026
**Responsible party:** AgenticAdvertising.org leadership

## Purpose

This policy clarifies ownership and usage rights for materials created and used in the AdCP certification program.

## Course materials

Curriculum content — including lesson plans, assessment criteria, teaching notes, and exercises — is owned by AgenticAdvertising.org. These materials may not be reproduced or distributed without permission.

## Protocol specification

AdCP is an open protocol. The certification program teaches the protocol; it does not grant or restrict rights to implement it. Completing certification does not confer any intellectual property rights over the protocol specification.

## Learner-created content

Code and configurations created during build project modules (B4, C4, D4) remain the learner's property. AgenticAdvertising.org does not claim ownership of learner implementations.

## Conversation content

Teaching conversations may be used in anonymized, aggregated form to improve the curriculum. Individual conversations are not published or shared.

## Credential marks

The AdCP Basics, Practitioner, and Specialist credential names and associated badges are trademarks of AgenticAdvertising.org. Credential holders may display their earned credentials in professional contexts.

## Third-party content

Learning resources linked in modules point to the official AdCP documentation. Third-party trademarks referenced in curriculum examples belong to their respective owners.

## Non-compliance

Unauthorized use of course materials or credential marks is subject to standard trademark and copyright enforcement.